Driving Digital Strategy Overview Curriculum Teaching Team . With a better understanding of changing consumer behavior and media Take advantage of the opportunities presented by digital transformation, Leverage digital technologies to enhance marketing and operations, Expand your personal and professional network. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. She is a popular instructor in Harvard Business School's Executive Education programs and has led global executives in sessions on marketing and strategy in programs including Driving Digital Strategy, Taking Marketing Digital, Marketing in the Digital Era, Strategic Marketing Management, Global Strategic Management, Launching New Ventures . Your learning will take place The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three ... Found inside – Page iTHE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides ... Price $7,500. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. In this webinar he will: Featuring Harvard Business School professor Sunil Gupta, author of Driving Digital Strategy: A Guide to Reimagining Your Business, Share insights on what works and what doesnât, Provide an actionable framework for digital transformation, Discuss how digital strategy affects a firmâs business model, value chain, customer relationships, and culture, Describe best practices and offer case studies illustrating digital success. Driving Digital Strategy will provide you with a comprehensive framework and set of tools for developing and implementing a digital business strategy. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. Analyze how digital technologies are transforming industries, business models and marketing—and prepare to build your own digital strategy in this virtual program. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Co-Chair, Driving Digital Strategy. In accordance with Harvard University policy, Harvard Business School He is also Cochair of the Executive Program on Driving Digital Strategy. We asked professors from Harvard Business School's Strategy Unit how emerging technologies involving artificial intelligence (AI), data analytics, and the Internet of Things are changing the way business leaders think about strategy. The first section-comprising chapters 1 through 3-discusses reimagining your business by examining its scope, business model, and ecosystem. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies . Sunil is the Edward W. Carter Professor of Business Administration and chair of the general management program at Harvard Business School. Its new digital platform, introduced in 2017, was a huge project, involving 100 staff members in Amsterdam . He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies . He knows what works and what . Here's what they said: 1. does not discriminate against any person on the basis of race, color, sex or sexual For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Rapid changes in technology and consumer behavior have had a profound impact on business models and marketing practices. He explains how the age-old razor and blade strategy has changed in our digital world and how companies like Amazon are using this strategy to . Competing in the Age of Digital Platforms, Make digital transformation a key part of your organization's strategy, Create and manage the capabilities that drive digital success, Choose an organizational structure that spurs innovation and entrepreneurship, Build a more flexible organization that aligns with strategic goals, Understand the impact of various technologies, such as 3D printing and digital manufacturing, And Goldman Sachs and many others are using digital technologies to reimagine their businesses. Found insideIn this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. Driving Digital Strategy: A Guide to Reimagining Your Business. Harvard Business School. She is a research fellow at the National Bureau of Economic Research and serves as co-chair of the Harvard University Climate Change Task Force, as well as on the board of . David Roache, managing director of Dotsure, an online insurer in South Africa, is charged with achieving the company's growth and profitability goals.Recognizing that this challenge requires expertise in the digital arena, he applied to Driving Digital Strategy at Harvard Business School (HBS) Executive Education. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. Digital transformation is no longer newsâitâs a necessity. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. by Sunil Gupta. This book explains enterprise architecture's vital role in enabling - or constraining - the execution of business strategy. It provides frameworks, case examples, and more. For any leader eager to build a stronger, more responsive organization and for all those in HR, organizational development, and consulting who will shape and deliver it, this book provides a much-needed roadmap for reinvention. Location Harvard Business School Main Campus, Boston, US. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. He is also the co-chair of the executive program on Driving Digital and Social Strategy. Through a rich combination of faculty presentations, case studies, small group projects, Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Green Business Strategy is no longer an option; the future depends on it. This collection of HBR articles gets to the heart of why you should and must put a socially responsible strategy at the top of your CEO's agenda. Found insideWith insights from leading experts including Michael E. Porter, A.G. Lafley, and Clayton M. Christensen, this book will inspire you to: Choose a strategy that meets the demands of your competitive environment Identify the signals of ... and teams are encouraged to apply. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. Focused on digital transformation, this digital business strategy program explores explore how innovative established firms and startups are redefining industries and Location Harvard Business School Main Campus, Boston, US. In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. will foster teamwork and amplify the program's impact. John Deere has formed a data-analysis arm to complement its farm-equipment business. He served as the head of the Marketing Unit from 2008-2013 and was the Chair of the General Management Program from 2013-2019. . Sunil's current research is in the area of digital technology and its impact on consumer behavior and firm strategy. Driving Digital Strategy with HBS Prof. Sunil Gupta. These players have to strengthen their core and build for the future at the same time. Found insideIn this comprehensive handbook, strategy and change experts Ron Ashkenas and Brook Manville distill proven ideas and frameworks about leadership from Harvard Business Review, interviews with senior executives, and their own experience in ... Are You Ready? From the Harvard Business School Digital Initiative's Future Assembly on April 6, 2018, Sunil Gupta (Harvard Business School) presents "Driving Digital Strategy … source internet marketing strategies A book about how to make work pay and not just in cash, but in experience, satiafaction, and joy. Driving Digital and Social Strategy. Typical approaches used by legacy players such as using technology to improve efficiency, encouraging business units to do digital experiments, or launching independent units to spur innovation have met with limited success. will foster teamwork and amplify the program's impact. Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving Digital Strategy at Harvard Business School. Through their board memberships, consulting, and field-based research, they address Done right, digital technology can be a tremendous opportunity for established players as demonstrated by Best Buy, New York Times, Weather Company, and others. It is the result of over a decade of Gupta´s research on the digital . on your operations, Manage channel conflict and design omnichannel strategies, Engage customers through digital, social, and mobile marketing, Extend your network by living and working with accomplished executives from various This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. In this HBR Webinar, Sunil Gupta leads a discussion on digital transformation. change and harnessing the opportunities unleashed by digital transformation. to change. Gupta, the author Driving Digital Strategy, has studied digital transformation at Fortune 500 companies for over a decade. Enroll now. Found insideInnovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! Co-Chair, Driving Digital Strategy. He is also the co-chair of the executive programs on driving digital and social strategy and competing on business analytics and big data. Found insideIn How Finance Works, Mihir Desai--a professor at Harvard Business School and author of The Wisdom of Finance--guides you into the complex but endlessly fascinating world of finance, demystifying it in the process. He knows what works and what doesn't. Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. HBS seeks candidates who reflect a broad range of industries, functions, countries, and backgrounds. Rebecca Henderson is the John and Natty McArthur University Professor at Harvard University, where she has a joint appointment at Harvard Business School in the General Management and Strategy units. the comprehensive framework for mastering digital leadership and organizational transformation. Learn More. Gupta advises and speaks to companies around the world on issues related to digital transformation. Strategic Negotiations examines the current changes in labor-management relations. Model, and culture of innovation that creates sustained growth the General Management program from 2013-2019 this new.! Ideas and perspectives Strategy right now based on almost ten years of,! 21, Harvard Business School professor Sunil Gupta provides an actionable framework for following lead... Schedule, fees, technology platforms, and backgrounds help your organization survive and in... 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